The U.S. Travel Association reports that planning and booking travel on the Internet has become a larger share of the travel industry over the last 15 years. In 2009, over 105 million business and leisure travelers used the Internet for travel planning purposes. It is important for businesses to understand the 79 percent of all Americans are now online and that gaining access to this potential travel market is an excellent method for travel agents to build sales.
Instructions
Web Design
- 1
Present the best company image. A companys website has become another outlet for businesses. As a result, an effort to present the best company image to potential customers is essential. Visitors to a website will judge a companys image and professionalism based upon the look and style of the website.
Travel Agents new to the ecommerce industry may wish to hire a professional web developer, who specializes in travel websites, to help them build and teach them about ecommerce. A good developer will help with all the details including finding the right web hosting service.
For the more technologically advanced business owner, pre-made travel website templates are available for purchase eliminating the need for advance programming skills. Make sure to pick out the web hosting service that will run the travel site prior to picking out travel website template. The technologies must be compatible for the website to run correctly.
2Write or buy travel articles for content. An often-overlooked aspect of new e-commerce sites is the need for informative content. Interesting content attracts the reader to the website even if they are not in market for a product. This gives travel agents an opportunity to inform and interest potential customers in sales or specials.
Content offers the added benefits of increasing the travel websites search engine standing through Search Engine Optimization (SEO) techniques. SEO helps increase a websites relevance to specific keywords and optimizes the indexing used by such search engines as Google, which selects websites according to keyword searches.
The goal for any viable website is to have around 50 pages of travel article content with around 500 words a page. This increases SEO potential and allows for added revenue streams such as Googles Ad- sense and other paid vendor advertisements.
3Optimize the travel websites search engine standing. Search engines offer tools to help websites gain standing; one such resource is Googles Webmaster Central. Keywords that play a vital role in creating a searchable website include keywords in advertising copy, articles and even on the websites headers as they appear online. When building a travel website, make sure to use a website navigation system that is search engine friendly.
4Promote the website using non-Internet sources. Consider a travel website another location for your travel business. Include its address on all business cards and letterhead. Do not forget to submit the new travel website business to trade organizations and specialized industry travel directories.
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